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Interactive AI Personas for product, sales and people teams

Test your next move on the people it's for.

I work in and I want to with .
  • AI-generated

    Josh Bennett

    Early Years Practitioner (Level 3)

  • AI-generated

    Zainab Hussain

    Apprentice Electrician (Level 3)

  • AI-generated

    Kwame Mensah

    Trainee Accountant (AAT Level 4)

  • AI-generated

    Ioana Marin

    Customer Service Advisor

  • AI-generated

    Emma Fitzgerald

    Diagnostic Radiographer

  • AI-generated

    Craig MacLeod

    Heat Pump Installer (MCS)

  • AI-generated

    Tariq Mahmood

    KYC / AML Analyst

  • AI-generated

    Daniel Arslan

    QA / Test Automation Engineer

  • AI-generated

    Adam Nowak

    Coded Welder-Fabricator

  • AI-generated

    Gary Mitchell

    HGV Class 1 tanker driver (ADR)

Try one of our Personas

All 10 personas

Personas are usually static. Decisions aren't.

Most personas are created once, then go unused—because they can't keep up with how teams actually work.

The usual way

Traditional personas

  • Go out of date as strategy and markets change

  • Feel unreliable (unclear data, unclear methods)

  • Don't keep up with a digital, global, diverse reality

  • Rarely show up in day-to-day decisions

  • Too shallow to guide real campaign and CX choices

With Ask Sona

Interactive personas

  • Built to support decisions in the moment

  • Stay relevant as your work evolves

  • Create faster alignment across the team

  • Give clearer guidance when trade-offs come up

  • Designed to be used—again and again

So instead of revisiting a stale document, teams can keep personas close to the work—where decisions get made.

Interactive Personas. Made to support decisions, not collect dust.

How it works

From research to decisions, faster

Start from a Template or your own research
Pick a ready-made Persona from the catalog, or paste notes and add files (text docs, spreadsheets). Either way, no blank page.
Get a complete profile
Every Persona comes with a full profile and portrait. Adapt a Template to your audience or generate one from your research, then refine it.
Put it to work
Bring it into workshops and day-to-day discussions: Ask the Persona when decisions need alignment.

Get started in 3 minutes

Get started for free
Features

Everything you need to keep personas in-tune

Personas generated from your context
A guided wizard builds a full Persona from a few lines, extra context and your Project Files, in English or German.
Chat with any Persona
Ask anything, in as many Chats as you like; every Chat stays in your Project.
Behavioural insights
Motivations, personality traits and a daily schedule show what drives a Persona, not just who it is.
A Persona's typical week, split into work, commute, care, family and own time.
Living Personas
Not a slide that goes stale: your team keeps Personas up to date together, refining sections by hand or with AI and locking what is settled.
A Persona's profile with portrait, quote, story and life course.
Project Members as Editor or Viewer
Invite people by email and decide who can change what.
The dialog for inviting a colleague to a Project as an Editor.
Persona Photos
Upload or generate photos of each Persona in everyday settings, so they stay recognisable in workshops.
A generated photo of a Persona in the setting of a Chat Scene.
Chat Scenes
The same Persona in a different mindset: set the place, your role, the tension and what just happened, and see how they react.
Project Files
Add PDFs, documents, spreadsheets, images or audio; each file is summarised into insights and quotes your Personas build on.
Persona Templates
Ready-made Personas to add to a Project when you have no research yet.
FAQ

Common Questions

Ask your first Persona today.

Pick a Template from the catalog or start from your own research.